The Brand Finance survey of brands is conducted across 29 countries covering 10 key sectors. Brand Strength is measured on the efficacy of a brand’s performance on intangible measures, relative to its competitors. The Brand Strength Index is made up of three factors: Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance. Basis these factors, each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding ranking.
About IndianOil:
With a 33,000-plus work-force, extensive refining, distribution & marketing infrastructure and advanced R&D facilities, IndianOil has been providing energy access to millions of people across the length and breadth of the country through its ever-expanding network of customer touch points, currently numbering over 50,000. With a turnover of Rs. 6,05,924 crore and a net profit of Rs. 16,894 crore for the fiscal 2018-19, IndianOil is one the largest and most trusted corporate in the Country, touching the lives of over a billion Indians.